All articles by Victor Martino

Brands beware – frustrated US consumers are pushing back

Pricing is no longer an option for big food companies, writes Victor Martino. One of the most pressing issues currently…
Nutrition, the new FDA agenda and the food industry

A reorganised US Food and Drug Administration (FDA) has prioritised nutrition and has a broad and aggressive nutrition-focused agenda planned…
Why US manufacturers should embrace benefits of SKU rationalisation

Less is more should be the motto for most major consumer packaged food and drink businesses in the current market…
Why cheese is leading growth of US dairy

Cheese is driving the bus in the US dairy category due to growing demand, product innovation, promotions and a renewed…
The US brands that thrive forget the moonshots and focus on the consumer

Smaller and practical are the new big and disruptive in the consumer packaged goods (CPG) industry in the US. Trying…

It’s the resurgence of the insurgent brands in the US

The last three years of supply chain pressures and price-driven sales growth due to inflation have favoured big CPG brands…
A job (and life) well done: what the US food industry can learn from the late Bob Moore

Bob Moore, the founder and CEO of Oregon-based Bob’s Red Mill who died earlier this month at age 94, was…
Why ‘restaurant CPG’ will grow in the US but won’t disrupt the status quo

Restaurants have been selling their products – think Marie Callender’s frozen entrees, White Castle sliders and Rao’s pasta sauce –…
Move over “better for you”: the next big leap in packaged food

There’s never been a more opportune time here in the US for packaged food companies to make their products healthier.…
These are the five big issues as the US food industry heads into 2024

A year ago, this column argued the major challenge in 2023 for companies operating in the US food industry would…